Hello,

I’m a multidisciplinary designer, specialised in Brand Strategy, and based in the beautiful city of Lisbon.

My main goal is to brands communicate positively by aligning their corporate culture to their real purpose. Creating real, focused, and impactful brands that deliver value to the market and for the people who work for them and the ones consuming it.

Ellen Lupton

THINK MORE, DESIGN LESS

Purpose
Equilibrium and social justice

Like in nature all the ecosystems are balanced and any action could have an impact on micro or macro levels. I believe that the discipline of design and his mindset may be the catalyzer to reestablish with fairness this balance in our hyperconnected society.

Using creativity, dedication, and pragmatism to establish a participatory dialogue with all the stakeholders could lead to more innovative and valuable solutions. These actions will have a positive impact on their ecosystem. I believe and have hope that this may be the way to a more balanced and just society.

HONESTY — DEDICATION — CURIOSITY — CREATIVITY — PRAGMATISM — HOPE

GOOD DESIGNERS ARE HALF PRAGMATIC AND HALF IDEALISTIC

Lou Downe

Process
There’s no right way to use these steps. All the projects and the work done with all the clients are made organically and aligned to the values, objectives, and brand purpose to obtain a cohesive result. The tools and methodologies are effective proven, like human-center methodology, interviews, forms, open-source, no-code tools, and more.

Research
Researching about the client and his problem, the competitors, and his ecosystem it’s one of the most important steps. Research and research technics are used throughout the entire length of the project to make this process more organic, cohesive, and inclusive.

Adapt
Use or adapt available tools or maybe create new ones shifts depending on the goals or type of project. This is a way to have a more dynamic and more adaptive solution.

Design Based on the data gathered in the research phase and the knowledge acquired we could create one or more solutions. But testing, validating, and iterating the most fitted it’s crucial to the evolution and success of the project.

Evolve
There will not be delivered a closed or bound solution. But a starting point, an evolution, or a transformation to gather more value for the client or brand. The client will be in total control of their solution and may develop it or not.

RESEARCH — LEARN — ADAPT — DESIGN — EVOLVE

Projects

Delivery Express
New brand strategy and website for a young and growing company

STRATEGY — BRANDING — RESEARCH — UX/UI

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suun ayurveda
New haircare brand based on the ancient Ayurvedic knowledge

BRANDING — PACKAGING

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Revista Mamute
Online store and website for a new magazine dedicated to autobiographic and creative essays

WEBSITE DESIGN — RESEARCH

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JustSushi
New customer experience for a national chain of sushi take-out or home delivery restaurant (work in progress)

UX/UI — STRATEGY — BRANDING — RESEARCH

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LET’S WORK
TOGETHER?

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T. +351 936106428
E. celiacastelo@gmail.com

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