Brand and
UX/UI Designer





2021 - present

JustSushi - Freelance

UX and UI design are mainly the skills needed for this project.
Strategic and brand designer; UX/UI designer; Consultant; Project manager.

JustSushi is a nationwide sushi restaurant franchise dedicated to take-away and home delivery, operating across the online store. JustSushi needed my help to improve the customer experience and the UI of the online store. Other communication and commercial strategies also needed to be implemented: recognition, engagement, and consumer loyalty.

Work in progress.

2020 - present

Delivery Express - freelance
I collaborated with Delivery Express to create a new communication and brand strategy that reflected its values and brand DNA, creating new and well-structured brand guidelines, new graphic materials, and a new website.
Strategic and brand designer; UX/UI designer; Consultant.

I collaborated with Delivery Express to create a new communication and brand strategy that reflected its values and DNA, creating new and well-structured brand guidelines, new graphic materials, and a new website.
The website was the longest project. And the number of visits to the website grew more than 150% only in 6 months.


2021 - present

Revista Mamute - freelance
The objective was to design and develop a website with e-commerce features. My responsibility was to advise the best tool (we used Squarespace) and customize it.
Website designer.

Mamute is published quarterly and is a magazine of creative and autobiographical long-form essays.
The website and the online store were live in two weeks. And in the first month made more than 100 sales of the first number.



Brandcom - Creative Supervisor

Responsible for managing the creative team and for strategic branding projects and website design.

Vodafone, HP, HPE, SAP, Cushman and Wakefield, IMCI Group, AHP - Hóteis de Portugal, Grupo Electrolux, Mudincenter, Unicef, Ray Human Capital, and more.

Latest projects:

Rolloncell Website
Role: Responsible for the UX and UI design for the Rolloncell website.

The client needed to reframe his online presence through the website to communicate his unique methodology and use it as a tool to address new collaborators and new clients.

AEG Premier Partner Launch
Role: Creative designer and web designer (landing page)

A new partnership program for AEG retailers was presented through an online event. Graphic materials and store signage were created and adapted to complement this program.


2016 - 2018

New Global Pet - Freelance
Creative Designer

Partnering with the marketing department to create brochures, flyers, stands for exhibitions, or retail shops for the several animal food brands from their portfolio - Acana, Orijen, and Natures Menu.

2011 - 2016

Bloco 103 aka Miguel Justino Art Advisor - Freelance
Creative Designer

Working very closely with the gallery curator gave me the chance to be responsible for all the creative materials of each exhibition (catalogs, signage, ads, and websites).


2011 - 2014

SDT Electronics - Freelance
Strategic and brand designer

The process of rebranding for SDT was a long project because the company had a complex structure.
A new logo, brand guidelines, and a new brand strategy was the starting point for this project. The next step was the design of the new website and the consolidation of the brand values.



Adobe Creative Cloud
Adobe Illustrator - Adobe Photoshop - Adobe Indesign - Adobe Dreamweaver - Adobe XD

HTML - PHP (basics) - CSS (basics)

Prototyping and Design Systems
Figma - InVision (basics)

Website builders
WordPress - Wix Editor X - Squarespace - Cargo - Shopify - Big Cartel - and others

Digital Marketing
Google Analytics - Google Tag Manager - SEO - Mailchimp - Zapier - and others

Project Management and visual maps
ClickUp - Mural - Miro - Teams - Airtable - and others

Research and creative facilitation - storytelling.


Honesty — Dedication — Curiosity — Creativity — Pragmatism — Hope

"I love to learn. Please give me knowledge and the opportunity to use it."


Design de aplicativos
Design Systems com Figma
UX design

Systems Practice a.k.a. System Design
Human-Centered Design
Business Model for Social Enterprise

Future Learn
Project Management: Beyond the basics
Business Fundamentals: project management
Getting started with Agile and Design Thinking
Research Impact: Making a difference
Digital Skills: Digital Marketing

Frederico Carvalho
Marketing Digital

Atlassian Agile Coach
Atlassian's no-nonsense guide to agile development

FBAUL Master in new media and communication design

Degree in communication Designer



T. +351 936106428