BRAND ― VALUES
BRAND ― VOICE
positioning
Professionalism and empathy in is core.
Project: create a brand that resonates with the team values and vision. Concept: This law firm has the particularity to be founded by two women with a big age gap, and it’s this duality that is the essence of the company and for consequence of the brand. We used the initials of the founders and explore extremes: classic with boldness and austerity with sensitivity.
Professionalism and empathy in is core.
Project: create a brand that resonates with the team values and vision. Concept: This law firm has the particularity to be founded by two women with a big age gap, and it’s this duality that is the essence of the company and for consequence of the brand. We used the initials of the founders and explore extremes: classic with boldness and austerity with sensitivity.
