2025
AI & Computer Vision Startup
End-to-End Rebranding
A technical startup with a core on AI and computer vision needed a brand identity to match its enterprise ambitions. The work started with a full brand audit, competitive benchmark, and market analysis — research that grounded every visual decision. New positioning, values, tone of voice, and brand archetypes were defined before a single concept was drawn. The resulting identity — logo, guidelines, social media, pitch decks, and event presence — had a significant impact.
deepneuronic.com
2025
Sports & Entertainment Tech
Brand New Identity
A sports-tech startup needed a brand capable of holding two worlds together: the precision of AI and the raw, unpredictable energy of fan emotion. The challenge wasn't just visual — it was strategic.
Research into brand archetypes, market positioning, tone of voice, and creative direction shaped an identity designed to feel both alive and credible. The result spans logo, brand guidelines, photography direction, and application examples — a system built for a product that lives in stadiums, on screens, and in the moments that make sports worth watching.
fanofthematch.ai
2024
Renewable Energy & Clean Tech
Identity · Icons · Web
A renewable energy company needed a brand update that could carry the weight of a new strategic positioning — more modern, more innovative, and built to last. The process started with a SWOT analysis, competitive review, and benchmark before any visual decisions were made. The symbol was simplified for legibility at any scale, a new typeface aligned with the updated direction, and the colour palette was refined throughout. The scope extended beyond identity: a full icon and diagram system was designed for the website, photography direction was defined, and the brand guidelines covered digital, print, and event applications. The result was a brand that the client could maintain and grow independently.
smartenergylab.pt
2023/2024
Food Delivery & E-commerce
Figma · Design System · Dev Handoff
An online sushi ordering experience with a specific problem: food delivery checkouts were consistently failing mobile users. Competitor analysis, persona development from real orders and social media data, and customer journey mapping identified where and why. The solution was a responsive design with a persistent cart on desktop and an app-like checkout on mobile — deliberately avoiding a native app, which user research showed was seen as unnecessary friction. Designed end-to-end in Figma with a full design system, handed off to the development team, and iterated through usability testing. The launch set a new benchmark in its category.
justsushi.pt
2025
Procurement & Supply Chain
Positioning · Symbol · Tagline
A procurement and supply chain consultancy operating in a saturated market needed a brand that could cut through — not by being louder, but by being more precise. A competitive landscape analysis shaped a differentiating positioning, and new brand values and personality were defined to reflect the human side of a highly process-driven industry. The symbol — two arrows pointing toward each other — was designed to carry the full weight of the concept: the continuous flow of supply chains, the convergence of expertise, and the people behind every transaction. The tagline "Empowering Procurement" gave the brand a voice to match.
sourcify-solutions.com